Strategic Trade Marketing Manager for Category Growth
1 day ago
Job Summary
Our company, IFFCO, seeks a highly skilled Strategic Trade Marketing Manager to support the execution of trade marketing activities and drive business growth across assigned categories.
Key Responsibilities:
- Collaborate with the Manager Trade Marketing to develop and implement a comprehensive RTM strategy, ensuring alignment with business targets and smooth execution of trade marketing activities.
- Work closely with the sales team to conduct promotion activities, achieve agreed volumes, market executions, and OSA targets.
- Develop and maintain customer master databases, ensuring accurate and consistent data in agreement with relevant stakeholders.
- Coordinate training programs for sales representatives to enhance their understanding of MIS and improve field capability scores.
- Ensure on-shelf availability (OSA) and track reports for GT and MT at the category level, driving FCS across assigned markets.
- Support the development and production of promotional displays and point-of-purchase materials across channels.
- Track trade marketing expenses and visit markets with the Manager – Trade Marketing to audit merchandising and trade marketing execution.
- Formulate journey plans for sales persons and plan effective sales routes to maximize coverage.
- Prepare business review reports and presentations by coordinating with relevant departments.
Requirements:
- 6+ years of related experience, including specific trade marketing experience within the FMCG industry.
- Bachelor's degree in Marketing, with an MBA or Post-Graduate Diploma in Management with specialization in Marketing preferred.
- Strong knowledge of value chain management, trade marketing, category management, sales, and distribution strategy management.
- Excellent communication and self-management skills, with ability to work effectively in a team environment.
- Ability to analyze complex data and make informed decisions to drive business growth.
Competencies:
- Knowledge of International and/or Local Laws and Regulations.
- Customer Centricity.
- Ownership & Result Orientation.
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