Trade Marketing Strategist

3 days ago


Kuwait City, Al Asimah Alghanim Industries Full time
Job Summary
To identify, plan and achieve growth opportunities across all channels. The Trade Marketing & Merchandising Manager defines and develops each category, initiating consumer and trade marketing activities and promotions. He/she will lead the marketing team and support sales operations to successfully develop and deliver GTRC fundamentals across all categories and channels.

Key Responsibilities:
1. Coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss.
2. Lead and manage the marketing team on a daily basis, establishing clear roles and responsibilities for each member of the team.
3. Support sales operations in reducing business inefficiencies.
4. Develop internal and external relationships to maximize synergies.
5. Build an annual business plan reflecting brand positioning, focusing on new brands.
6. Prepare and suggest trade and consumer promotions to improve distribution and off-take.
7. Design, prepare, and negotiate all key Business Development Agreements.
8. Coordinate and lead the Monthly Activity Cycle Meeting.
9. Negotiate Advertising and Promotion funds.
10. Responsible for allocating promotional stock.

About the Role
This role is ideal for a resourceful and creative individual who can set priorities effectively. Excellent leadership qualities combined with effective communication skills are essential. Solid presentation skills, proficient in using MS Office, are also required. Excellent communication and presentation skills – bilingual – are necessary for success in this position. A positive attitude and mature attitude, with an ability to inspire and motivate the team, are also desired.

Salary Information
The estimated salary for this role is around $80,000-$120,000 per year, depending on location and experience.

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