Strategic Trade Marketing Lead

4 days ago


Kuwait City, Al Asimah Alghanim Industries Full time

Job Description:

The Strategic Trade Marketing Lead will be responsible for driving growth opportunities by channel, defining and developing each category, and initiating consumer and trade marketing activities and promotions. This role will lead the marketing team and support sales operations to successfully develop and deliver GTRC fundamentals across all categories and channels.

Responsibilities:

  • Coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss
  • Lead and manage the marketing team on a daily basis, establishing clear roles and responsibilities for each member of the team
  • Support sales operations in reducing business inefficiencies
  • Undertake all marketing activities in liaison with principles and respective Division Head
  • Develop internal and external relationships to maximize synergies
  • Build an annual business plan reflecting brand positioning, focusing on new brands
  • Prepare and suggest trade and consumer promotions to improve distribution and off-take
  • Design, prepare, and negotiate all key Business Development Agreements
  • Coordinate and lead the


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