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Trade Marketing Strategist for FMCG Sales
10 hours ago
This role supports the Manager Trade Marketing in executing trade marketing activities, ensuring smooth execution and achieving assigned categories' business targets.
Key Responsibilities:- Develop RTM strategy documents to implement operating plans and strategies.
- Support Head Sales – Modern Trade and Manager – Trade Marketing in developing channel sales strategies.
- Issue daily sales tracking reports at category level and update monthly targets based on aligned forecasts.
- Maintain accurate customer master databases, validating relevant documents before entry.
- Create and analyze customer master data reports to study trends.
- Coordinate with the sales team, ensuring employees have MIS training for accuracy.
- Ensure annual updates of RTM documents and maintain high field capability scores.
- Drive FCS across assigned markets through daily issuance of FCS Trackers and organize monthly review sessions.
- 6+ years of related experience, including specific trade marketing experience within the FMCG industry.
- Bachelor's in Marketing; MBA or Post-Graduate Diploma in Management with specialization in Marketing is preferred.
- Knowledge of Value Chain Management, Trade Marketing, Category management, Sales and Distribution Strategy Management, Consumer Behavior B2 B and B2 C, International and/or Local Laws and Regulations.
- Effective communication, self and team management, planning & decision making, customer centricity, ownership & result orientation.
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