Trade Marketing Manager for Category Excellence
6 hours ago
Job Summary
We are seeking a seasoned Trade Marketing Manager to support the execution of trade marketing activities for assigned categories and ensure smooth execution of these activities.
The successful candidate will work closely with the Manager Trade Marketing to develop the RTM strategy document, implement operating plans, and drive sales objectives at category level.
Key Responsibilities:
- Develop and execute trade marketing strategies in collaboration with the Manager Trade Marketing and Head Sales – Modern Trade.
- Support the development of short-term and long-term channel sales strategies for Modern Trade customers.
- Ensure daily issuance of sales tracking reports and monthly updation of targets based on aligned forecast.
- Maintain accurate and consistent customer master database, validating relevant documents before entering details.
- Coordinate with the sales team to study customer trends and create customer master data reports.
- Organize training sessions for employees to increase field capability score (FCS) and drive FCS across assigned markets.
- Ensure on-shelf availability (OSA) and track reports for GT and MT at the category level.
- Support the development and production of promotional displays and point of promotion across channels.
- Track Trade Marketing expenses as per plan agreed for category execution at customer level.
- Visit markets with the Manager – Trade Marketing to audit merchandising and trade marketing execution in Modern Trade stores and outlets.
- Formulate journey plans for sales persons and plan an effective sales route to ensure maximum coverage.
- Forecast and plan coming months' targets and assist category teams in cascading targets to sales representatives.
- Prepare quarterly and monthly business review reports and presentations by coordinating with relevant departments.
Requirements:
- 6+ years of related experience including specific trade marketing experience within the FMCG industry.
- Bachelor's in Marketing or MBA/Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred.
- Knowledge of Value Chain Management, Trade Marketing, and Category management, Sales and Distribution Strategy Management, Consumer Behavior B2 B and B2 C, International and/or Local Laws and Regulations, Communicating effectively, Self and Team Management, Planning & Decision Making, Customer Centricity, Ownership & Result Orientation.
Competencies:
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