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Trade Marketing Strategist for MENA Region
5 hours ago
Danone is seeking a seasoned Trade Marketing Specialist to join our Specialized Nutrition MENA team. As a key member of the team, you will be responsible for driving sales growth and market share in Kuwait, Qatar, Bahrain, and Oman.
About the Role
This exciting opportunity involves overseeing trade processes, ensuring optimal assortment, and implementing efficient sales channel controls. You will also play a crucial role in business expansion, channels mix optimization, and sales forecast planning and delivery. Your responsibilities will include:
-Promoters Support Duties:
• Setting targets, analyzing results, and following up with teams
• Collecting, consolidating, and analyzing results
• Creating and updating reports
• Monitoring promoters materials and training curriculum
• Coordinating and ensuring timely training and coaching visits
-E-commerce:
• Monitoring, reporting, and following up on distribution and availability
• Activations, promotions, and pricing
• Ensuring all activations are executed as per plan, analyzing results, and sharing reports
-Trade:
• Conducting store audits in given markets, drafting action points, and following up with sales teams on execution
• Using sales team assessment tool and following MSL and executional KPIs
• Monitoring distribution and looking for opportunities
• Commercial and channel development
-Commercial Analysis and Reporting:
• Collecting and analyzing sales & RA reports
• Drafting conclusions and action points
• Implementing trade marketing strategy for given countries in line with SN Middle East overall plans
• Following up with promotional & activation plans from development of POS to timely delivery of promotional materials in store, while managing available budget
Requirements
The ideal candidate should possess:
• Minimum 2-3 years of experience within KAM, sales or trade marketing
• Bachelor's degree in business administration or equivalent
• High proficiency in MS office, especially Excel
• Fluency in English, Arabic is a plus
• Ability to work based in Kuwait, have own car, and a driver's license
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