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Oil and Lubricants Marketing Strategist
1 day ago
About the Role
We are seeking a highly skilled Oil and Lubricants Marketing Strategist to join our team at Mezzan Holding Co. This is an exciting opportunity for a seasoned marketing professional to lead the development of overall marketing strategy for lubricants, drive campaigns/initiatives to increase market penetration, and enhance brand reputation.
Key Responsibilities
- Collaborate with the Marketing team to develop and implement comprehensive marketing strategies for lubricants, ensuring alignment with commercial objectives.
- Identify target market segments and analyze product requirements to assess, define, and evolve a quality value proposition for each lubricant brand.
- Conceptualize and launch new brands of lubricants in Middle East and international markets, building strong brand presence and establishing market share.
- Develop and execute detailed launch strategies, integrated communication campaigns, and promotional plans to effectively communicate brand and value proposition to the target audience.
- Review and approve product packaging and design initiatives to ensure brand consistency and top-of-mind recall among customers.
- Manage the execution of promotional events, educational programs, and sales materials to distributors, ensuring effective implementation of all promotional plans.
- Define price points, develop pricing strategies, and negotiate with customers to incentivize key accounts.
- Monitor sales performance, evaluate geography-specific results, and adjust strategies accordingly.
- Build and maintain business relationships with internal departments, clients, authorities, and other external entities, upholding high standards of business ethics.
Requirements
To succeed in this role, you will need:
- 10 years of experience in marketing, with at least 5 years in a managerial position, preferably in the retail sector or similar environment.
- Graduate or Postgraduate degree in Marketing Management, with certifications in Brand Management or related fields.
- In-depth knowledge of business operations, regional laws, and regulations.
- Strategic thinking, innovative problem-solving, and excellent project management skills.
- Experience in developing strategic plans, leading cross-functional teams, and driving organizational change.
- Familiarity with financial management, mentoring, coaching, and communication skills.
About Us
Mezzan Holding Co. is a leading food, healthcare, and consumer conglomerate in the Middle East, with a rich heritage spanning over 75 years. Our company operates across Kuwait, UAE, Qatar, Saudi Arabia, Iraq, and Jordan, employing over 8,500 people from diverse nationalities. We distribute over 34,000 SKUs, serving over 100,000 meals daily through our catering business. With extensive manufacturing facilities and partnerships with top FMCG and healthcare brands, we are committed to delivering exceptional products and services to our customers.
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