Lead Content Marketing Strategist for E-commerce Growth

9 hours ago

Kuwait City, Al Asimah Itsordable Full time
Job Description

At Ordable, we're an e-commerce enabler dedicated to empowering merchants to thrive in the digital landscape.

Our Story

Ordable was born out of a passion to help business owners grow and succeed. In 2018, a home business owner was on the verge of closing her bakery business due to overseas career goals. Instead, a small team developed a solution that allowed her to operate remotely, accept orders directly, process payments, and dispatch deliveries.

By the end of 2018, her business grew 20-fold, all while working remotely. This inspiring success story sparked the creation of Ordable, a platform designed to support businesses like hers.

Marketing Executive - Content Creation Role

We're seeking a skilled Marketing Executive to spearhead our content marketing efforts. As a key member of our team, you'll be responsible for planning and executing content across various campaigns, ensuring alignment with our brand's voice and audience interests.

Key Responsibilities:
  • Content Calendar Management: Develop and manage a dynamic content calendar that supports marketing goals, product launches, and promotional activities.
  • Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas, perform market research, and analyze competitors to identify unique opportunities.
  • Content Creation & Localization: Craft compelling captions, oversee translations, and adapt content for various platforms, tailoring language and tone to target demographics.
  • Social Media Engagement: Design strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Performance Analysis & Content Optimization: Monitor content performance using analytics tools, refine content strategies based on data insights, and stay up-to-date with industry trends.
  • Collaboration & Influencer Partnerships: Work with marketing teams to ensure cohesive campaign execution, engage in influencer partnerships, and expand brand reach.
  • Event Support & Marketing Collateral: Support marketing events with relevant content creation and promotion, engage in partnerships with influencers and content creators, and create compelling collaborative content.
Qualifications:
  • Excellent communication skills, fluent in English and Arabic.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in social media management and content marketing.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Data-driven approach with experience in using analytics to inform strategies.
  • Proven ability to manage and influence internal and external stakeholders.
  • Self-starter with a proactive, solution-oriented mindset, comfortable in a dynamic environment.
Preferred Qualifications:
  • Experience in the food & beverage industry or related fields.
  • Knowledge of CRM and analytics tools (e.g., Hubspot).
  • Customer-centric approach with skills in customer segmentation and targeting.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).

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