E-commerce Strategist

4 hours ago

Kuwait City, Al Asimah Bleems Full time
Key Responsibilities
  1. Strategic Planning & Execution: Develop and oversee the execution of the e-commerce and digital marketing strategy, ensuring alignment with business objectives. Lead multi-channel digital marketing campaigns to drive brand awareness and sales.
  2. Team Leadership: Build, mentor, and lead a high-performing marketing team focused on digital innovation. Foster a culture of creativity, collaboration, and continuous learning within the marketing department.
  3. Vendor and Stakeholder Coordination: Collaborate closely with vendor relations teams to support and promote vendor offerings across the platform. Serve as a point of contact between marketing and vendor stakeholders to ensure campaigns are effectively implemented.
  4. Market Analysis & Insights: Conduct market research and analysis to understand customer behavior, preferences, and competitive landscape. Utilize insights to refine digital marketing strategies and optimize the customer journey.
  5. Budget Management: Manage marketing resources to ensure cost-effective allocation across campaigns. Track and report on key performance indicators, adjusting strategies based on data-driven insights.
  6. Brand Development: Drive brand positioning and messaging to establish Bleems as a leading e-commerce platform. Oversee content creation in English and Arabic to ensure culturally relevant, engaging, and consistent messaging across all platforms.
  7. Cross-Functional Collaboration: Work with product, design, and tech teams to enhance the online shopping experience and implement customer feedback. Coordinate with customer service teams to align on customer communication and improve satisfaction.
Requirements
  1. 7+ years in a senior marketing role, with a focus on e-commerce and digital marketing; experience in the MENA region is highly desirable.
  2. Fluent in both English and Arabic (written and spoken).
  3. Strong analytical and strategic thinking skills, with a demonstrated ability to interpret data to optimize marketing efforts.
  4. Technical Knowledge: Proficiency in digital marketing tools, CRM platforms, and performance marketing metrics.
  5. Leadership: Proven leadership abilities, with experience managing cross-functional teams.

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