Senior Trade Marketing Manager

4 hours ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Description

About The Job

Danone MENA is seeking a skilled Senior Trade Marketing Manager to be based in Oman, overseeing Kuwait, Qatar, Bahrain, and Oman. In the context of Specialized Nutrition MENA, this role will ensure excellence in trade process execution, correct assortment, PICOS, efficient sales channel control, business expansion, and channels mix optimization.

The Successful Candidate Will:

  • Support sales forecast planning & delivery, according to demand management – whether offtake, IMS, market days on hand, or returns.
  • Promote effective communication with cross-functional teams to achieve desired results.
  • Set targets and KPIs for sales teams, collect and analyze results, and create reports.
  • Coordinate and ensure timely distribution and availability of products through e-merchandising and other channels.
  • Conduct store audits, draft action points, and follow up with sales teams on execution.

Key Responsibilities Include:

Activation, Promotions & Pricing

Ensure all activations are executed as per plan, analyse the results and share reports.

Trade Market Audits

Conduct store audits in the given markets, draft action points and follow up with the sales teams on the execution.

Commercial and Channel Development

Manage the sales teams reviews and education, execute channel specific activations and plans.

Commercial Analysis and Reporting

Collect and analyse sales & RA reports, draft conclusions and action points.

Requirements:

  • Minimum 2-3 years of experience within KAM, sales or trade marketing.
  • Bachelor's degree in business administration or equivalent.
  • High proficiency in MS office, especially Excel.
  • Fluent in English, Arabic is a plus.

Personal Attributes:

  • Attention to detail
  • Good communication & negotiation skills
  • Organized, agile & proactive personality
  • Self-starter & analytical mindset


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