Strategic Trade Marketing Specialist
3 days ago
Job Description:
The Strategic Trade Marketing Specialist is responsible for identifying, planning, and achieving growth opportunities across various channels. As a key member of the marketing team, you will define and develop each category, initiate consumer and trade marketing activities, and promotions.
Responsibilities:
- Collaborate with senior managers to achieve total sales revenue and profit goals.
- Lead and manage the marketing team, establishing clear roles and responsibilities for each member.
- Support sales operations by reducing business inefficiencies.
- Develop and execute all marketing activities in liaison with division heads and principles.
- Foster internal and external relationships to maximize synergies.
- Create an annual business plan reflecting brand positioning, focusing on new brands.
- Design, prepare, and negotiate Business Development Agreements.
- Coordinate and lead the Monthly Activity Cycle Meeting.
- Negotiate Advertising and Promotion funds.
- Manage Point of Sale Materials and Assets, maintaining control sheets.
- Provide financial performance by brand and share competitive information via standardized reports.
- Analyze post-activity results, including Return on Investment (ROI) analysis.
- Oversee market shares by brand and recommend corrective action plans.
- Recommend and execute training courses for merchandisers.
- Offer analysis for GTRC share of shelf by brand.
Candidate Requirements:
- Resourceful and creative, with the ability to set priorities.
- Excellent leadership qualities combined with effective communication skills.
- Solid presentation skills, proficient in using MS Office.
- Excellent communication and presentation skills – bilingual essential.
- Mature attitude, inspiring and motivating the team.
Estimated Salary: $80,000 - $110,000 per annum, depending on location and experience.
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