Strategic Trade Marketing Specialist

3 days ago


Kuwait City, Al Asimah Alghanim Industries Full time

Job Description:

The Strategic Trade Marketing Specialist is responsible for identifying, planning, and achieving growth opportunities across various channels. As a key member of the marketing team, you will define and develop each category, initiate consumer and trade marketing activities, and promotions.

Responsibilities:

  • Collaborate with senior managers to achieve total sales revenue and profit goals.
  • Lead and manage the marketing team, establishing clear roles and responsibilities for each member.
  • Support sales operations by reducing business inefficiencies.
  • Develop and execute all marketing activities in liaison with division heads and principles.
  • Foster internal and external relationships to maximize synergies.
  • Create an annual business plan reflecting brand positioning, focusing on new brands.
  • Design, prepare, and negotiate Business Development Agreements.
  • Coordinate and lead the Monthly Activity Cycle Meeting.
  • Negotiate Advertising and Promotion funds.
  • Manage Point of Sale Materials and Assets, maintaining control sheets.
  • Provide financial performance by brand and share competitive information via standardized reports.
  • Analyze post-activity results, including Return on Investment (ROI) analysis.
  • Oversee market shares by brand and recommend corrective action plans.
  • Recommend and execute training courses for merchandisers.
  • Offer analysis for GTRC share of shelf by brand.

    Candidate Requirements:

    • Resourceful and creative, with the ability to set priorities.
    • Excellent leadership qualities combined with effective communication skills.
    • Solid presentation skills, proficient in using MS Office.
    • Excellent communication and presentation skills – bilingual essential.
    • Mature attitude, inspiring and motivating the team.

    Estimated Salary: $80,000 - $110,000 per annum, depending on location and experience.



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