Head of Marketing

5 days ago

Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

Job Purpose-

The Head of Marketing will be responsible for overseeing and executing the strategic marketing vision for fashion & footwear. This role requires a dynamic leader who can drive brand growth, customer engagement, and business performance through innovative and data-driven marketing strategies. The role encompasses end-to-end marketing functions, including brand management, digital marketing, market research, campaign execution, and team leadership.

Key Responsibilities-

  • Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Align marketing plans with the company's growth strategy and profitability targets.
  • Lead the creation and execution of annual marketing calendars, ensuring timely and effective campaigns.
  • Develop and implement comprehensive brand marketing strategies to effectively position the company's brand in the market.
  • Oversee brand positioning and identity to ensure consistency across all channels and touchpoints.
  • Communicate with host brand on marketing plans and ensure full alignment.
  • Develop strategies to strengthen key brands.
  • Lead omnichannel marketing initiatives, integrating digital, social, and traditional media.
  • Oversee the development and optimization of the company's e-commerce platforms, ensuring a seamless online experience.
  • Coordinate with E-comm team to leverage SEO, SEM, email marketing, and social media to drive traffic, engagement, and conversions.
  • Create effective product launch plans, pricing strategies, and distribution support campaigns.
  • Conduct regular market research to understand customer trends, competitor activities, and market opportunities.
  • Analyze customer data to refine marketing strategies and improve ROI on marketing initiatives.
  • Develop actionable insights to guide product development, positioning, and campaign execution.
  • Lead, mentor, and inspire the marketing team, creating a culture of creativity, accountability, and performance.
  • Develop talent through coaching, training, and career development plans.
  • Ensure seamless collaboration between marketing, sales, e-commerce, and operations teams.
  • Develop and manage the marketing budget, ensuring cost efficiency and optimal allocation of resources.
  • Track marketing spend against ROI and adjust strategies to meet financial targets.
  • Build and maintain relationships with external agencies, media partners, suppliers, and other key stakeholders.
  • Collaborate with internal departments (e.g., Sales, Operations, BD) to ensure alignment on business goals.
  • Negotiate contracts and partnerships to maximize value and efficiency.
  • Manage the brand marketing budget and provide regular reports to senior management on marketing performance.
  • Monitor and evaluate the success of brand marketing initiatives by analyzing relevant data and metrics.
  • Stay updated on market trends and emerging technologies to incorporate innovative marketing strategies into brand campaigns.

Education & Experience Required-

  • Bachelor's degree in marketing, Business Administration, or a related field. MBA or relevant advanced certifications preferred.
  • Minimum 15 years of experience in marketing, with at least 5 years in a leadership role.
  • Proven experience managing marketing for retail
  • Demonstrated success in developing and executing strategic marketing plans.
  • Strong strategic thinking and analytical skills.
  • Expertise in brand management, digital marketing, and trade marketing.
  • Excellent leadership and team management abilities.
  • Proficiency in data-driven marketing and ROI measurement.
  • Outstanding communication, presentation, and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment.
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