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Marketing Officer

4 weeks ago

Kuwait City, Al Asimah Career Hunters Full time

Key Responsibilities:

Digital Marketing Strategy & Planning:

·Develop & implement digital marketing strategies to achieve business goals & increase online sales.

·Conduct research to understand market trends, customer behavior & competitive landscape.

·Create engaging & relevant content for the company's website, social media platforms & email campaigns.

·Plan & schedule content to ensure consistent & timely updates over all digital channels.

Social Media Management & Engagement:

·Manage social media accounts (e.g., Facebook, Instagram, Twitter) by creating posts, responding to comments & engaging with followers.

·Monitor social media performance & analyze engagement metrics to optimize strategies & improve results.

Content & SEO Organization:

·Implement SEO best practices to improve website visibility & search engine rankings.

·Conduct keyword searches & optimize website content for search engine performance.

·Design, execute & manage email marketing campaigns, including newsletters, promotions & customer research.

Performance Analysis & Reporting:

·Manage & optimize paid advertising campaigns (e.g., Google Ads & social media ads) to drive traffic & conversions.

·Track & analyze performance of digital marketing activities such as Google Analytics & social media insights.

·Provide reports on campaign effectiveness, website traffic & conversion rates & make recommendations for improvement.

Cross-Functional Collaborations:

·Work closely with sales, customer service & creative teams to align digital marketing efforts with overall business objectives.

·Coordinate with external agencies or vendors as needed for specialized digital marketing services.

  • ·Perform any additional tasks as assigned by the department head.

Skills

Candidate Profile:

·Requirement open for Arab nationals

·Bachelor's degree in Marketing, Business, or related field

·Experience of 2-5 years in the relevant field

·Should have experience in sales & knowledge of digital marketing tools and techniques such as Google Analytics & social media management tools

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