
Marketing Officer
4 days ago
Key Responsibilities:
Digital Marketing Strategy & Planning:·Develop & implement digital marketing strategies to achieve business goals & increase online sales.
·Conduct research to understand market trends, customer behavior & competitive landscape.
·Create engaging & relevant content for the company's website, social media platforms & email campaigns.
·Plan & schedule content to ensure consistent & timely updates over all digital channels.
Social Media Management & Engagement:·Manage social media accounts (e.g., Facebook, Instagram, Twitter) by creating posts, responding to comments & engaging with followers.
·Monitor social media performance & analyze engagement metrics to optimize strategies & improve results.
Content & SEO Organization:·Implement SEO best practices to improve website visibility & search engine rankings.
·Conduct keyword searches & optimize website content for search engine performance.
·Design, execute & manage email marketing campaigns, including newsletters, promotions & customer research.
Performance Analysis & Reporting:·Manage & optimize paid advertising campaigns (e.g., Google Ads & social media ads) to drive traffic & conversions.
·Track & analyze performance of digital marketing activities such as Google Analytics & social media insights.
·Provide reports on campaign effectiveness, website traffic & conversion rates & make recommendations for improvement.
Cross-Functional Collaborations:·Work closely with sales, customer service & creative teams to align digital marketing efforts with overall business objectives.
·Coordinate with external agencies or vendors as needed for specialized digital marketing services.
- ·Perform any additional tasks as assigned by the department head.
Skills
Candidate Profile:·Requirement open for Arab nationals
·Bachelor's degree in Marketing, Business, or related field
·Experience of 2-5 years in the relevant field
·Should have experience in sales & knowledge of digital marketing tools and techniques such as Google Analytics & social media management tools
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