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Head of marketing

4 weeks ago

Kuwait City, Al Asimah Bleems Full time
We're seeking a dynamic and experienced Head of Marketing to lead and execute marketing strategies for our e-commerce platform. This position is critical in driving brand growth, enhancing customer engagement, and fostering relationships with our vendors. The ideal candidate will have a proven track record in e-commerce and digital marketing, be fluent in English and Arabic, and have a deep understanding of the regional market. Key Responsibilities1. Strategic Planning & Execution:- Develop and oversee the execution of the e-commerce and digital marketing strategy, ensuring alignment with business objectives.- Lead multi-channel digital marketing campaigns, including social media, email, influencer, and content marketing, to drive brand awareness and sales.2. Team Leadership:- Build, mentor, and lead a high-performing marketing team with a focus on digital innovation.- Foster a culture of creativity, collaboration, and continuous learning within the marketing department.3. Vendor and Stakeholder Coordination:- Collaborate closely with vendor relations teams to support and promote vendor offerings across the platform.- Serve as a point of contact between marketing and vendor stakeholders to ensure campaigns are effectively implemented.4. Market Analysis & Insights:- Conduct market research and analysis to understand customer behavior, preferences, and competitive landscape.- Utilize insights to refine digital marketing strategies and optimize the customer journey.5. Budget Management:- Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns.- Track and report on key performance indicators (KPIs), adjusting strategies based on data-driven insights.6. Brand Development:- Drive brand positioning and messaging to establish the company as a leading e-commerce platform.- Oversee content creation in both English and Arabic to ensure culturally relevant, engaging, and consistent messaging across all platforms.7. Cross-Functional Collaboration:- Work with product, design, and tech teams to enhance the online shopping experience and implement customer feedback.- Coordinate with customer service teams to align on customer communication and improve satisfaction. Requirements- Experience: 7+ years in a senior marketing role, with a focus on e-commerce and digital marketing; experience in the MENA region is highly desirable.- Language: Fluent in both English and Arabic (written and spoken).- Skills: Strong analytical and strategic thinking skills, with a demonstrated ability to interpret data to optimize marketing efforts.- Technical Knowledge: Proficiency in digital marketing tools, CRM platforms, and performance marketing metrics.- Leadership: Proven leadership abilities, with experience managing cross-functional teams. Why Join Us- Opportunity to lead and shape the marketing strategy for a fast-growing e-commerce platform.- Work in a vibrant, collaborative environment with a talented team passionate about innovation.- Competitive salary and benefits package tailored for industry leaders.
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