Brand Manager

3 weeks ago

Al Farwānīyah, Al Farwaniyah, Kuwait HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Duties Include But Are Not Limited To
  • Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
  • Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
  • Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
  • Review market research to anticipate competition, monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
  • Communicate brand strategies to marketing communications, sales, and other department.
  • Coordinate and align brand strategy with corporate marketing plan.
  • Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
  • Assess and develop brand names to differentiate product.
  • Monitoring, planning and coordinating product launch.
  • Guide creation of product portfolio.
  • Evaluate and analyze program results and present recommendations for changes in brand strategy.
  • Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
  • Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions.
  • Conduct consumer research whenever required based on brand issues and opportunities.
  • Regularly analyze all brand trackers in order to identify brand issues and opportunities.
  • Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
  • Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.

Required Qualification
  • Education: MBA in Marketing preferred.
  • Work Experience: At least 8 full years of marketing / brand building of FMCG products is mandatory

Required Professional Skills
  • Languages: English & Arabic language a must
  • Computer: MS office
  • Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation
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