Brand Manager

2 weeks ago


Al Farwānīyah, Al Farwaniyah, Kuwait KDD Full time
Join to apply for the Brand Manager role at KDD

Job Duties Include But Are Not Limited To

  1. Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
  2. Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
  3. Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
  4. Review market research to anticipate competition, monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
  5. Communicate brand strategies to marketing communications, sales, and other departments.
  6. Coordinate and align brand strategy with the corporate marketing plan.
  7. Coordinate with marketing support departments to develop advertising and promotional programs, pricing, positioning, and packaging.
  8. Assess and develop brand names to differentiate products.
  9. Monitor, plan, and coordinate product launches.
  10. Guide creation of product portfolio.
  11. Evaluate and analyze program results and present recommendations for changes in brand strategy.
  12. Manage and launch Brands NPD/Brand Initiatives to introduce new products that meet consumer needs and create market differentiation.
  13. Improve and manage internal coordination with key departments for timely execution of brand plans and actions.
  14. Conduct consumer research as required based on brand issues and opportunities.
  15. Regularly analyze all brand trackers to identify brand issues and opportunities.
  16. Implement price revisions to meet gross margin targets of relevant SKUs.
  17. Create and implement annual brand plans and activities to meet short and long-term brand objectives.
Required Qualification
  • Education: MBA in Marketing preferred.
  • Work Experience: At least 8 full years of marketing/brand building experience in FMCG products.
Required Professional Skills
  • Languages: English & Arabic are required.
  • Computer Skills: MS Office.
  • Understanding of marketing principles, brand building, analytical skills, influencing & negotiation, execution, and business orientation.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Dairy Product Manufacturing

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