Brand Manager
2 weeks ago
Job Duties Include But Are Not Limited To
- Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
- Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
- Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
- Review market research to anticipate competition, monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
- Communicate brand strategies to marketing communications, sales, and other departments.
- Coordinate and align brand strategy with the corporate marketing plan.
- Coordinate with marketing support departments to develop advertising and promotional programs, pricing, positioning, and packaging.
- Assess and develop brand names to differentiate products.
- Monitor, plan, and coordinate product launches.
- Guide creation of product portfolio.
- Evaluate and analyze program results and present recommendations for changes in brand strategy.
- Manage and launch Brands NPD/Brand Initiatives to introduce new products that meet consumer needs and create market differentiation.
- Improve and manage internal coordination with key departments for timely execution of brand plans and actions.
- Conduct consumer research as required based on brand issues and opportunities.
- Regularly analyze all brand trackers to identify brand issues and opportunities.
- Implement price revisions to meet gross margin targets of relevant SKUs.
- Create and implement annual brand plans and activities to meet short and long-term brand objectives.
- Education: MBA in Marketing preferred.
- Work Experience: At least 8 full years of marketing/brand building experience in FMCG products.
- Languages: English & Arabic are required.
- Computer Skills: MS Office.
- Understanding of marketing principles, brand building, analytical skills, influencing & negotiation, execution, and business orientation.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesDairy Product Manufacturing
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