Digital E-commerce Strategist

1 day ago


Kuwait City, Al Asimah شركة العصفور لاستشارات تنمية الموارد البشرية Full time

Job Description:

We are seeking a highly skilled Digital E-commerce Strategist to join our team at شركة العصفور لاستشارات تنمية الموارد البشرية. This role will be responsible for developing and executing a comprehensive e-commerce strategy that drives business growth and customer satisfaction.

Key Responsibilities:

  • E-commerce Management:
    • Develop and implement strategies to optimize website performance, user experience, and conversion rates through analytics, design improvements, and testing.
    • Oversee inventory management, product listings, and payment integration to ensure seamless customer experiences.
  • Digital Marketing:
    • Plan and execute successful SEO strategies to enhance website traffic and search engine rankings.
    • Develop, monitor, and analyze marketing campaigns on various platforms (Google Ads, Meta Ads) to maximize ROI.
    • Create a cohesive content strategy for email marketing, social media, and blog platforms.
  • B2B Sales & SaaS Solutions:
    • Identify and approach potential B2B clients, tailoring solutions to their needs.
    • Develop strategies to sell SaaS services effectively, showcasing their value to businesses of varying sizes.
    • Build and maintain strong client relationships to foster loyalty and repeat business.
  • Data Analysis and Reporting:
    • Monitor performance metrics (e.g., traffic, conversion rates, and customer behavior) to make informed decisions.
    • Prepare detailed reports to showcase campaign effectiveness and recommend optimization strategies.
  • Team Collaboration:
    • Work closely with cross-functional teams (designers, developers, and marketing specialists) to align e-commerce and marketing goals.
    • Manage relationships with external vendors to ensure timely and quality project delivery.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field (advanced certifications are a plus).
  • Experience: Proven track record in e-commerce management, digital marketing, and SEO optimization. At least 5 years of experience in B2B sales and selling SaaS services.
  • Skills:
    • Expertise in tools such as Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and e-commerce platforms (Shopify, Magento).
    • Basic knowledge of HTML/CSS and technical troubleshooting is a plus.
    • Proficiency in digital advertising platforms and marketing automation tools.
  • Languages: Proficiency in Arabic and English (both written and spoken).


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