Content Marketing Strategist

7 hours ago

Kuwait City, Al Asimah Itsordable Full time

About Ordable/

Ordable/ is an e-commerce enabler that empowers merchants to seamlessly accept and fulfill customer orders. Our Story In 2018, a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad. Quickly, she began merchandising her items online through social channels, accepting orders directly on her own website, processing payments, and dispatching deliveries direct to her customers. By the end of 2018, she grew her business 20-fold, all whilst working remotely. Ordable/ was born out of the technology built for business owners with a need to grow.

Marketing Executive – Content Creation Role

As a Marketing Executive, you will spearhead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests. Your role is pivotal in crafting engaging content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels. Collaborating closely with internal teams, you'll develop and execute content that not only engages our community but also aligns with our broader campaign strategies.

Key Responsibilities:

  • Content Calendar Management: Lead the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities. Ensure content consistency and alignment with brand messaging across all platforms.
  • Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas. Perform market research and competitor analysis to identify unique content opportunities, working with cross-functional teams to integrate key messages and product features.
  • Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance. Develop and adapt content for various platforms, tailoring language and tone to target demographics.
  • Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, Linked In, and Tik Tok. Manage daily social media operations, interact with users, and integrate social campaigns with broader marketing initiatives.
  • Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights. Stay up-to-date with industry trends to implement new tactics that enhance content effectiveness and audience engagement.
  • Collaboration & Influencer Partnerships: Work with marketing teams to ensure cohesive campaign execution and engage in influencer partnerships to expand brand reach. Event Support & Marketing Collateral: Support marketing events with relevant content creation and promotion.

Qualifications:

  • Excellent communication skills, fluent in English and Arabic.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in social media management and content marketing.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Data-driven approach with experience in using analytics to inform strategies.
  • Proven ability to manage and influence internal and external stakeholders.
  • Self-starter with a proactive, solution-oriented mindset, comfortable in a dynamic environment.

Preferred Qualifications:

  • Experience in the food & beverage industry or related fields.
  • Knowledge of CRM and analytics tools (e.g. Hubspot).
  • Customer-centric approach with skills in customer segmentation and targeting.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).

About Us

At Ordable/, our values drive our actions. As a marketer at Ordable/, you are expected to embody the following principles:

  • Obsess about customers: We always want to start from the customer and work backwards. We pay attention to what competitors are doing and obsess over our customers.
  • Raise the Bar: We always keep our standards high, and we keep raising them. We deliver high-quality products, services, processes, and we ensure that problems are fixed, and they stay fixed.
  • Do, and be swift about it: Speed matters in business. We always tend to take action with calculated risk. Many decisions and actions are reversible – done is better than perfect.
  • Dive Deep, be curious, and learn: We are positively skeptical, inquisitive, and always learning. We do not stop peeling back layers until we arrive at the core of problems and questions that we have.
  • Own and deliver results: We take ownership of our work, and never say 'that's not my job' – we roll up our sleeves and get it done. We deliver results and focus on the right inputs, quality, and timing.
  • Empathize, Be Just, and Earn Trust: We listen attentively, speak honestly and openly, and we always respect others. We are self-critical, we keep egos in check, and benchmark against the best.
  • Think Big and Long-Term: We think big, set ambitious goals, with far-reaching time horizons; sometimes beyond our own. We think long term and never sacrifice long-term value for short-term gains.
  • Persist and pursue relentlessly: We are persistent and relentless about pursuing our objectives. We do not fear failure, and when we do fail, we will do so gracefully, learn, and improve.
  • Disagree, then Commit & Collaborate: We respectfully challenge decisions if we disagree with them. When we reach a decision, we collaborate and follow through as a team.
  • Be open, connect, and be transparent: We prefer to be open, connected, and transparent so we can make better decisions and have greater impact on our customers.
  • Recognize talent and develop it: We look to raise the bar with every member of our growing team. Recognizing talent and developing capabilities is everyone's duty, and we actively help each other grow.

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