Digital Content Strategist for Luxury Retail
9 hours ago
About the Role:
We are seeking a highly skilled and creative Digital Content Strategist to join our team at Abbas Ali Al Hazeem Sons Company For General Trading. As a key member of our marketing team, you will be responsible for developing and implementing effective digital content strategies that drive engagement and conversion.
Key Responsibilities:
- Develop high-quality, visually appealing, and engaging content (images, videos, graphics, and written posts) tailored to each social media platform.
- Write compelling captions, blogs, and short-form content that reflect the brand's voice and style, while staying up-to-date on the latest trends and platform updates.
- Collaborate with photographers and videographers to produce creative assets that showcase the luxury retail experience.
- Plan, schedule, and publish content across social media platforms (Instagram, Facebook, Tik Tok, Twitter, LinkedIn, etc.) to reach a wider audience and drive sales.
- Monitor and engage with the online community, promptly responding to comments, messages, and inquiries in a timely and professional manner.
- Analyze performance metrics and adjust strategies to improve engagement and reach, using data insights to refine content strategies and achieve business objectives.
Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience in content creation and social media management, preferably in the luxury retail or fashion industry.
- Proficiency in social media platforms and tools (e.g., Meta Business Suite, Canva, Hootsuite).
- Strong understanding of analytics tools (Google Analytics, Instagram Insights, etc.).
- Excellent writing and editing skills with attention to detail, as well as a creative mindset with the ability to generate fresh ideas consistently.
Competencies:
- Creative and innovative thinker with a strong understanding of digital marketing trends and best practices.
- Strong organizational and multitasking abilities, with the ability to work under pressure and meet deadlines.
- Collaborative team player with excellent communication skills, able to work effectively with cross-functional teams to achieve business objectives.
Salary: $65,000 - $85,000 per annum, depending on experience, plus benefits.
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