Content Marketing Strategist

5 days ago

Kuwait City, Al Asimah Itsordable Full time

Marketing Executive - Content Creation Role

In this pivotal role, you will spearhead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests.

Your role is crucial in crafting engaging content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels. Collaborating closely with internal teams, you'll develop and execute content that not only engages our community but also aligns with our broader campaign strategies.

Core Responsibilities:

  1. Content Calendar Management: Lead the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities. Ensure content consistency and alignment with brand messaging across all platforms.
  2. Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas. Perform market research and competitor analysis to identify unique content opportunities, working with cross-functional teams to integrate key messages and product features.
  3. Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance. Develop and adapt content for various platforms, tailoring language and tone to target demographics.
  4. Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Manage daily social media operations, interact with users, and integrate social campaigns with broader marketing initiatives.
  5. Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights. Stay up-to-date with industry trends to implement new tactics that enhance content effectiveness and audience engagement.
  6. Collaboration & Influencer Partnerships: Work with marketing teams to ensure cohesive campaign execution and engage in influencer partnerships to expand brand reach. Event support & marketing collateral: Support marketing events with relevant content creation and promotion.

Qualifications:

  • Excellent communication skills, fluent in English and Arabic.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in social media management and content marketing.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Data-driven approach with experience in using analytics to inform strategies.
  • Proven ability to manage and influence internal and external stakeholders.

Payscale: $60,000 - $80,000 per year

Benefits:

  • A comprehensive benefits package, including medical, dental, and vision insurance.
  • A 401(k) plan with company matching.
  • Generous paid time off and holidays.
  • A stipend for professional development and education.

About Us:

Ordable/ is an e-commerce enabler that allows merchants to quickly accept and fulfill customer orders. Our story began in 2018, when a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad.

Key Leadership Principles:

  1. Obsess about customers: We always want to start from the customer and work backwards. We pay attention to what competitors are doing and obsess over our customers.
  2. Raise the Bar: We always keep our standards high, and we keep raising them. We deliver high-quality products, services, processes, and we ensure that problems are fixed, and they stay fixed.
  3. Do, and be swift about it: Speed matters in business. We always tend to take action with calculated risk. Many decisions and actions are reversible – done is better than perfect.
  4. Dive Deep, be curious, and learn: We are positively skeptical, inquisitive, and always learning. We do not stop peeling back layers until we arrive at the core of problems and questions that we have.
  5. Own and deliver results: We take ownership of our work, and never say

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