Digital Content Strategist: Marketing Maven

3 weeks ago

Kuwait City, Al Asimah Itsordable Full time

About Us:
Ordable/ is an e-commerce enabler that empowers merchants to seamlessly accept and fulfill customer orders. Our Story In 2018, a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad. Quickly, she began merchandising her items online through social channels, accepting orders directly on her own website, processing payments, and dispatching deliveries direct to her customers. By the end of 2018, she grew her business 20-fold, all whilst working remotely. Ordable/ was born out of the technology built for business owners with a need to grow.

Job Description:
We are seeking a highly skilled Digital Content Strategist: Marketing Maven to spearhead our content marketing efforts. As a key member of our team, you will be responsible for planning and executing engaging content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests. Your role is pivotal in crafting compelling content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels. Collaborating closely with internal teams, you'll develop and execute content that not only engages our community but also aligns with our broader campaign strategies.

Core Responsibilities:
• Content Calendar Management: Lead the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities. Ensure content consistency and alignment with brand messaging across all platforms.

• Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas. Perform market research and competitor analysis to identify unique content opportunities, working with cross-functional teams to integrate key messages and product features.

• Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance. Develop and adapt content for various platforms, tailoring language and tone to target demographics.

• Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, Linked In, and Tik Tok. Manage daily social media operations, interact with users, and integrate social campaigns with broader marketing initiatives.

• Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights. Stay up-to-date with industry trends to implement new tactics that enhance content effectiveness and audience engagement.

Qualifications:
* Excellent communication skills, fluent in English and Arabic.
* Bachelor's degree in Marketing, Communications, or a related field.
* 1-2 years of experience in social media management and content marketing.
* Strong understanding of social media platforms, algorithms, and best practices.
* Data-driven approach with experience in using analytics to inform strategies.
* Proven ability to manage and influence internal and external stakeholders.
* Self-starter with a proactive, solution-oriented mindset, comfortable in a dynamic environment.

Salary:$80,000 - $110,000 per annum.

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