Content Marketing Strategist

17 hours ago

Kuwait City, Al Asimah Itsordable Full time

Job Overview

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Ordable/ is an e-commerce enabler that allows merchants to quickly accept and fulfill customer orders. Our Story In 2018, a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad. Quickly, she began merchandising her items online through social channels, accepting orders directly on her own website, processing payments, and dispatching deliveries direct to her customers. By the end of 2018, she grew her business 20-fold, all whilst working remotely. Ordable/ was born out of the technology built for business owners with a need to grow.

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Marketing Executive – Content Creation Role

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As a Marketing Executive, you will spearhead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests. Your role is pivotal in crafting engaging content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels. Collaborating closely with internal teams, you'll develop and execute content that not only engages our community but also aligns with our broader campaign strategies.

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Key Responsibilities:

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  • Content Calendar Management: Lead the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities.">
  • Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas.">
  • Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance.">
  • Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok.">
  • Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights.">
  • Collaboration & Influencer Partnerships: Work with marketing teams to ensure cohesive campaign execution and engage in influencer partnerships to expand brand reach.">
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Requirements:

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We are seeking an experienced Marketing Executive with a passion for content creation and a knack for driving results. The ideal candidate will have:

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  • Excellent communication skills, fluent in English and Arabic.">
  • Bachelor's degree in Marketing, Communications, or a related field.">
  • 1-2 years of experience in social media management and content marketing.">
  • Strong understanding of social media platforms, algorithms, and best practices.">
  • Data-driven approach with experience in using analytics to inform strategies.">
  • Proven ability to manage and influence internal and external stakeholders.">
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Preferred Qualifications:

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We prefer candidates with experience in the food & beverage industry or related fields, as well as knowledge of CRM and analytics tools (e.g., Hubspot). Customer-centric approach with skills in customer segmentation and targeting is also beneficial.

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Benefits

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This role offers an exciting opportunity to be at the forefront of content marketing, blending creativity with analytical insight to engage audiences and drive brand growth. If you are passionate about storytelling, social media, and data-driven marketing, we encourage you to apply.

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Leadership Principles:

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We are driven by our values, which guide our actions. In this role, and while all our principles are important, the ideal candidates will embody the following Ordable/ principles:

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  • Obsess about customers: We always want to start from the customer and work backwards.">
  • Raise the Bar: We always keep our standards high, and we keep raising them.">
  • Do, and be swift about it: Speed matters in business.">
  • Dive Deep, be curious, and learn: We are positively skeptical, inquisitive, and always learning.">
  • Own and deliver results: We take ownership of our work, and never say 'that's not my job'.">
  • Empathize, Be Just, and Earn Trust: We listen attentively, speak honestly and openly, and we always respect others.">
  • Think Big and Long-Term: We think big, set ambitious goals, with far-reaching time horizons; sometimes beyond our own.">
  • Persist and pursue relentlessly: We are persistent and relentless about pursuing our objectives.">
  • Disagree, then Commit & Collaborate: We respectfully challenge decisions if we disagree with them.">
  • Be open, connect, and be transparent: We prefer to be open, connected, and transparent so we can make better decisions and have greater impact on our customers.">
  • Recognize talent and develop it: We look to raise the bar with every member of our growing team.">
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Salary

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$80,000 - $100,000 per year.

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