Content Marketing Strategist
4 days ago
Ordable/ is an e-commerce enabler that allows merchants to quickly accept and fulfill customer orders. As a Marketing Executive – Content Creation, you will spearhead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests.
About Us
We were born out of the technology built for business owners with a need to grow. Our story began in 2018 when a home business owner selling baked goods was on the verge of closing her business to pursue other career goals overseas. Instead, a small team came together to build a solution that allowed her to fully operate from abroad. Quickly, she began merchandising her items online through social channels, accepting orders directly on her own website, processing payments, and dispatching deliveries direct to her customers. By the end of 2018, she grew her business 20-fold, all whilst working remotely. This role offers an exciting opportunity to be at the forefront of content marketing, blending creativity with analytical insight to engage audiences and drive brand growth.
Responsibilities
As a Content Marketing Strategist, you will be responsible for:
- Leading the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities.
- Developing and executing content strategies that align with our brand's voice and audience's interests.
- Crafting compelling captions and overseeing translations to ensure accuracy and cultural relevance.
- Designing and implementing strategies to boost brand visibility and engagement on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Maintaining a strong understanding of industry trends and using analytics tools to refine content strategies based on data insights.
Requirements
To succeed in this role, you will need to possess the following skills and qualifications:
- Excellent communication skills, fluent in English.
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in social media management and content marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Data-driven approach with experience in using analytics to inform strategies.
Estimated Salary Range
$60,000 - $80,000 per year
Location
This role can be performed remotely.
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