Content Marketing Strategist: Crafting Engaging Stories

17 hours ago

Kuwait City, Al Asimah Itsordable Full time

At Ordable/, we are on a mission to empower merchants to grow their businesses through technology. Our story began with a home business owner who was struggling to operate her bakery from abroad, but with our solution, she was able to expand her business 20-fold while working remotely.

Marketing Executive – Content Creation Role

We are seeking an experienced Marketing Executive to lead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests.

Key Responsibilities:
  • Content Calendar Management: Develop and manage a dynamic content calendar that supports marketing goals, product launches, and promotional activities.
  • Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas, and perform market research and competitor analysis to identify unique content opportunities.
  • Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance, and develop and adapt content for various platforms, tailoring language and tone to target demographics.
  • Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on social media platforms, and manage daily social media operations, interact with users, and integrate social campaigns with broader marketing initiatives.
  • Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights, and stay up-to-date with industry trends to implement new tactics that enhance content effectiveness and audience engagement.

We value candidates who possess excellent communication skills, are fluent in English, and have a strong understanding of social media platforms, algorithms, and best practices. A bachelor's degree in Marketing, Communications, or a related field is required, along with 1-2 years of experience in social media management and content marketing.

Preferred Qualifications:
  • Experience in the food & beverage industry or related fields.
  • Knowledge of CRM and analytics tools (e.g., Hubspot).
  • Customer-centric approach with skills in customer segmentation and targeting.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).

This role offers an exciting opportunity to be at the forefront of content marketing, blending creativity with analytical insight to engage audiences and drive brand growth.

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