Social Media Strategist
4 days ago
Job Description:
The Social Media Coordinator is responsible for developing and executing strategies to enhance the university's online presence. This role involves creating, curating, and managing social media content to engage with students, alumni, prospective students, and other key audiences, promoting the university's programs, events, and services.
Key Responsibilities:
- Content Strategy and Planning: Develop a social media content calendar aligned with the university's academic year, campaigns, and events.
- Content Creation: Design and produce engaging content (posts, graphics, short videos, stories, etc.) tailored to each platform (e.g., Instagram, Twitter, Facebook, Linked In, Tik Tok).
- Community Management: Monitor and respond to messages, comments, and tags in a timely and professional manner to foster a positive online community.
- Analytics and Reporting: Track and analyze social media performance, using insights to adjust strategies for maximum engagement and reach.
- Campaign Collaboration: Coordinate with other departments and external partners to support university initiatives, including marketing campaigns and events.
- Trend Awareness: Stay up-to-date with social media trends, tools, and best practices to ensure the university remains competitive and relevant on digital platforms.
- Brand Consistency: Ensure all social media content aligns with the university's brand voice, tone, and visual identity.
- Event Coverage: Document and promote university events through live posts, stories, and real-time updates on social media channels.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Years of Experience: 3-5 years of experience in social media management or digital marketing, preferably in an educational or nonprofit setting.
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