Content Strategist for Digital Excellence
15 hours ago
Groupxen is a family-owned business in Kuwait, encompassing unique retail brands and leading fitness facilities that redefine luxury.
Job SummaryThe Content Specialist will develop engaging social media content strategies aligning with our brand identity and driving audience growth. Key Responsibilities:
- Content Strategy Development: Develop innovative social media content strategies across major platforms (e.g., Instagram, TikTok) by conducting thorough audience research, identifying key trends and insights, defining target audiences, and creating compelling brand messaging.
- Content Ideation & Planning: Brainstorm creative content ideas, including video concepts, image ideas, and engaging captions, plan and manage the social media content calendar, ensuring timely and consistent posting, and collaborate with the design team to translate content ideas into visually appealing assets.
- Content Calendar Management: Prepare the calendar and liaise with the Creative team to ensure execution, staying updated on industry trends and best practices, and continuously exploring new opportunities to enhance social media presence and engagement.
Qualifications:
- Bachelor's Degree in Marketing, Communications, or a related field
- 2+ years of experience in social media marketing or a related field
- Proven experience in developing and executing successful social media campaigns
- Strong understanding of social media platforms and their algorithms
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Proficiency in using social media management tools
- Passion for social media and a strong understanding of digital trends
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