Luxury Brand Content Strategist
2 days ago
About Groupxen
Groupxen is a family-owned business with a presence in the State of Kuwait. The company encompasses a diverse range of luxury brands, including retail and fitness facilities.
Our Brands
- Spark Athletic Center
- Sidekick Academy
- Muhra
- Luna and the Gypsies
- Little Luna and The Flower Room
At Groupxen, we strive to deliver unique and innovative experiences for our clients. Our goal is to set new benchmarks in luxury by maintaining high standards and providing exclusive services.
Job Summary
The Content Specialist will be responsible for developing engaging social media content strategies that align with our brand identity and drive audience growth. This role requires strong creative and strategic thinking skills, a passion for social media, and effective collaboration with the design team.
Key Responsibilities
- Content Strategy Development
- Develop and execute innovative social media content strategies across major platforms (e.g., Instagram, TikTok).
- Conduct thorough audience research and identify key trends and insights.
- Define target audiences and develop compelling brand messaging.
- Create and maintain a consistent brand voice and visual identity across all social media channels.
- Brainstorm and develop creative content ideas, including video concepts, image ideas, and engaging captions.
- Plan and manage the social media content calendar, ensuring timely and consistent posting.
- Collaborate with the design team to translate content ideas into visually appealing and engaging assets.
- Capture content for live videos at events and create engaging social media content.
- Prepare the calendar and liaise with the Creative team to ensure execution.
- Stay abreast of the latest social media trends, best practices, and platform updates.
- Continuously explore new opportunities to enhance social media presence and engagement.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media marketing or a related field.
- Proven experience in developing and executing successful social media campaigns.
- Strong understanding of social media platforms and their algorithms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Proficiency in using social media management tools.
- Pasison for social media and a strong understanding of digital trends.
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