Content Strategist for Arabic Digital Content

1 day ago


Kuwait City, Al Asimah Middle East Public Relations Association Full time
Company Overview
Seera Group is the largest travel and tourism group in the MENA region, operating under the new name. The company aims to connect cultures through its balanced portfolio of trusted brands that consistently exceed customer expectations.

The Opportunity
We are seeking a Specialist – Arabic Content who will work closely with cross-functional departments to manage, create, edit, update, and conceptualize Arabic content for our customer base in Saudi Arabia, Kuwait, UAE & Bahrain. This role requires a strong understanding of the local market and ability to develop hyper-localized content.

Key Responsibilities
1. Creating Arabic content for sales and marketing materials across Seera Group's portfolio of brands, including social media platforms.
2. Collaborating with the Head of Editorial to streamline processes and ensure timely delivery of content projects with desired results.
3. Liaising between creative solutions department heads and stakeholders to ensure project direction, concept, and messaging are clear and followed through.
4. Conceptualizing and managing Arabic editorial projects driven from within the content team, including travel guides and SEO-focused projects.
5. Enhancing the overall quality of written content for the Saudi market with a focus on localized content creation.
6. Working closely with cross-functional departments to assess and resolve any challenges in displaying the right content.

Requirements & Qualifications
- Bachelor's degree in communications, marketing, journalism, Arabic, or related field.
- 4-5 years of experience in writing for online platforms and social media campaigns.
- Superior grasp of the Arabic language (white Arabic + Saudi dialect(s) mandatory).
- Familiarity with keyword placement and SEO.
- Extensive knowledge of the travel industry preferred.
- Previous experience as a team lead.
- Strong communication skills.

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