Strategic Marketing Director
3 weeks ago
Marketing Strategy Lead
LxbfYeaa is seeking a highly skilled Marketing Strategy Lead to develop and execute a comprehensive marketing strategy that drives business growth and brand awareness. The ideal candidate will have a minimum of 7 years of experience in the marketing field, with a proven track record of success in the Food & Beverage or Retail industry.
Key Responsibilities:
- Develop a knowledge-driven marketing strategy that aligns with the company's business objectives
- Translate marketing strategies into executive marketing plans that drive business results
- Manage and assure execution of marketing plans across multiple channels
- Identify and recognize target markets to optimize marketing efforts
- Source and exploit marketing opportunities to drive business growth
- Effectively use and utilize online and digital marketing tools to reach target audiences
- Conduct market research to inform marketing strategies and activities
- Set and define KPIs to evaluate marketing strategies and activities
- Monitor and study market competitiveness to stay ahead of the competition
Qualifications:
- Minimum 7 years of work experience in the marketing field
- Experience in the Food & Beverage or Retail industry
- Knowledge and experience in handling and managing corporate social responsibility
- Awareness of business and human impact on the environment
- Business or marketing-related degree or equivalent professional qualification
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