Marketplace Acquisition Specialist
1 week ago
Key Responsibilities:
- Drive the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement.
- Manage all forms of paid and organic digital media to generate long lasting brand awareness through SEO/SEM/PPC, mobile marketing, display, You Tube advertising, and more.
- Collaborate with both internal and external resources to develop brand strategies that meet company goals.
- Select and manage multiple agencies and 3rd party resources to accelerate the Company's digital expansion.
- Work closely with Marketing and Creative teams to establish operational processes needed to support email digital marketing programs.
- Establish digital marketing KPI and performance reporting for all marketing programs and opportunities for the marketplace.
- Manage all aspects of a digital marketing budget continuing to increase program effectiveness and the ROI of alternative investments.
- Stay up-to-date and maintain high level of expertise in digital technologies and marketing trends.
- Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
- Contribute to the Team plans through attendance of regular team meetings, the preparation of a weekly status report and attendance at team events.
Qualifications:
- Bachelor (BS/BA) in Marketing Degree, Digital Business preferred.
- Job specific technical Skills: 2-3+ required years of experience in a similar environment (e Commerce/Marketplace).
- Prior e Commerce experience is required.
- 5+ years of experience in digital marketing at an online marketplace or retailer out of which, 3+ years of relevant experience in e Commerce/Marketplace product and acquisition strategies, is required.
- Prior experience within an omnichannel retail environment is a plus.
- Strong analytical and critical thinking skills.
- Strong communication and teamwork skills.
Technical Knowledge:
- Working experience with Google Analytics, Optimizely, and an Email Service Provider.
- Ability to work in a fast-paced environment.
- Demonstrate functional and technical knowledge, ability to learn new skills quickly, and achieve a high level of accomplishment.
- Ability to solve problems by adapting knowledge and experience.
- Strong interpersonal skills and ability to work effectively at all levels in a collaborative team environment.
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