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Marketplace Acquisition Specialist

1 month ago

Kuwait City, Al Asimah PrecisionHire Solutions Full time
The Role: We are seeking a highly skilled Marketplace Acquisition Specialist to join our dynamic team. As a key member of our digital marketing team, you will be responsible for driving the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement.

Key Responsibilities:
  • Drive the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement.
  • Manage all forms of paid and organic digital media to generate long lasting brand awareness through SEO/SEM/PPC, mobile marketing, display, You Tube advertising, and more.
  • Collaborate with both internal and external resources to develop brand strategies that meet company goals.
  • Select and manage multiple agencies and 3rd party resources to accelerate the Company's digital expansion.
  • Work closely with Marketing and Creative teams to establish operational processes needed to support email digital marketing programs.
  • Establish digital marketing KPI and performance reporting for all marketing programs and opportunities for the marketplace.
  • Manage all aspects of a digital marketing budget continuing to increase program effectiveness and the ROI of alternative investments.
  • Stay up-to-date and maintain high level of expertise in digital technologies and marketing trends.
  • Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
  • Contribute to the Team plans through attendance of regular team meetings, the preparation of a weekly status report and attendance at team events.

Qualifications:
  • Bachelor (BS/BA) in Marketing Degree, Digital Business preferred.
  • Job specific technical Skills: 2-3+ required years of experience in a similar environment (e Commerce/Marketplace).
  • Prior e Commerce experience is required.
  • 5+ years of experience in digital marketing at an online marketplace or retailer out of which, 3+ years of relevant experience in e Commerce/Marketplace product and acquisition strategies, is required.
  • Prior experience within an omnichannel retail environment is a plus.
  • Strong analytical and critical thinking skills.
  • Strong communication and teamwork skills.

Technical Knowledge:
  • Working experience with Google Analytics, Optimizely, and an Email Service Provider.
  • Ability to work in a fast-paced environment.
  • Demonstrate functional and technical knowledge, ability to learn new skills quickly, and achieve a high level of accomplishment.
  • Ability to solve problems by adapting knowledge and experience.
  • Strong interpersonal skills and ability to work effectively at all levels in a collaborative team environment.