Luxury Retail Marketing Strategist
2 days ago
About Us
Al Tayer Group is a leader in luxury retail in the Middle East, with its retail division, Al Tayer Insignia, hosting a portfolio of world-renowned luxury brands across fashion, jewelry, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion, and Hospitality sectors.
Our esteemed brands include Bloomingdale's, Harvey Nichols, and Armani, to name just a few.
Role Overview:
To coordinate and execute marketing activities, promotions, and events for Bloomingdale's in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand/Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman, and Saudi Arabia.
Key Responsibilities:
Assist in developing yearly and quarterly marketing plans and calendars of activities for the respective portfolio of brands.Implement marketing, promotional activities for the brand, as per agreed plans.Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.Coordinate daily with sales teams and/or BU managers to identify possible marketing requirements and support for the business.Coordinate weekly with the central team regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM, and database capturing, displays, etc.Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines.Assist line managers in collating data for reports on brand performance, marketing initiatives, customer mix, post-activity reports after each sponsorship/display activity, etc.Assist in collating competitors' activities vis-a-vis communication, pricing, packaging, and planning.Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases/systems are updated as mandated.Collect and maintain estimates and invoices with all vendors and ensure timely processing of payments through the FSS structure.Support the team on maintenance of annual budgets, including allocation of monthly phasing.Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc.Update and maintain the marketing calendar for all promotional initiatives.Timely updating of the website brand and portfolio content by season.Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio.About You:
Education/Certification and Continued Education Graduate, preferably in Business Administration with a specialization in Marketing.
Years of Experience 3 to 5 years of marketing experience, ideally within luxury retail.
Knowledge and Skills Excellent communication and interpersonal skills.
Good organizational and planning abilities, including the ability to deal with/work under pressure and tight deadlines.
Computer literate in Microsoft Office, including Word, PowerPoint, and Excel.
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