
Marketing Coordinator
13 hours ago
Job Description
The Marketing Coordinator will be an integral part of our marketing team, supporting various campaigns and initiatives to promote our brand and drive business growth. This role involves collaborating closely with cross-functional teams to execute marketing strategies, manage projects, and ensure timely delivery of marketing materials.
Key Responsibilities
- Assist in the planning, implementation, and tracking of marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
- Support the development of marketing collateral, such as product brochures, presentations, website content, and social media posts, ensuring alignment with brand guidelines and messaging.
- Manage our digital marketing channels, including website updates, email marketing campaigns, and social media platforms, to engage our target audience and drive traffic and conversions.
- Conduct market research and analysis to identify consumer trends, competitor activities, and new opportunities for market expansion or product development.
- Assist in the planning and execution of events, trade shows, and promotional activities, coordinating logistics, managing vendor relationships, and ensuring seamless attendee experience.
- Monitor and analyze the performance of marketing campaigns and initiatives, tracking key metrics and providing regular reports and insights to optimize marketing strategies.
- Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, managing budgets, and organizing marketing materials and assets.
- Processes progress reports to inform line of all activities & all happenings.
- Submits reports on competition behavior.
- Submits regular reports on sales activity with analysis and comparisons (YTD or others) with action plans for corrective actions to increase sales or meet expectations.
- Ensure adherence to company and departmental guidelines from an ethical and principle viewpoint.
- Complying with Health, Safety and Environment regulations and working practices when carrying out duties.
- Execute Line Management directives when required.
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