Brand Communications Executive
1 week ago
We are seeking an experienced PR & Marketing Executive to join our team at Earth Roastery Caf.
The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, building strong relationships with media and influencers, and managing social media accounts.
The successful candidate will be responsible for:
- Developing and executing marketing strategies to increase brand awareness and customer footfall.
- Organizing and managing a weekly marketing campaign every Thursday at the caf, featuring promotions, special events, influencer collaborations, or themed experiences.
- Creating innovative marketing content, including social media posts, email newsletters, and in-store promotions.
- Collaborating with designers and content creators to develop engaging visuals and promotional materials.
- Analyzing marketing performance metrics and optimizing campaigns based on data insights.
The successful candidate will also be responsible for:
- Building and maintaining strong relationships with local and international media, bloggers, and influencers.
- Writing and distributing press releases, newsletters, and media kits to enhance brand visibility.
- Developing partnerships and sponsorships with local businesses and community organizations.
- Monitoring and managing the caf's online reputation, responding to customer feedback and reviews.
- Representing Earth Roastery Caf at industry events, food festivals, and networking opportunities.
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