
Brand Manager – Toyota
1 day ago
We are looking for a Brand Manager who will be working on some of our Multinational biggest FMCG brands, responsible for building a compelling marketing calendar including consumer ATL communications, BTL consumer programs (non-customer specific) and innovation streams to drive growth. They will also influence and engage agencies and bottling partners to ensure outstanding in market execution of plans. The incumbent will be the custodian of local consumer insights generation and utilize them in executing world class marketing campaigns. The role also monitors and analyses key business indicators (market share, brand health and commercial metrics etc.) and makes recommendations on business opportunities/risks. Will also lead your very own marketing project from end to end, working with people across functions (strategy, franchise, customer, regional marketing etc.). This role ensures compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, innovation strategy, and pipeline development.
• Minimum HND/Bachelor's degree in Marketing or related field.
• 3 – 5 years marketing experience predominantly in executing marketing plans.
• Prefer some experience in sales, brand, category or shopper management experience.
• Minimum five years relevant work experience in marketing with a beverage, CPG or lifestyle marketing brand. Brand marketing experience required.
• Must have been with the same org for a minimum of two years with a demonstrated successful track record as a Brand Manager.
• Ability to foster relationships, build rapport and negotiate partnerships.
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media sites.
• Highly motivated self-starter with a strong sense of urgency.
• Strong organizational and communication skills.
• Have problem-solving, brand building, marketing campaigns and research skills.
• Demonstrates curiosity. Welcomes failure as a learning opportunity.
• Proven ability to develop and execute strategic marketing programs and supporting tactics.
• Strong project management skills, communication, facilitation and presentation skills.
About The Company
The Coca-Cola Company is a multinational beverage corporation. With over 86,200 employees worldwide, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Our mission is to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. The Coca-Cola Company distributes coke, diet coke, and other soft drinks worldwide.
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