Brand Manager

3 weeks ago


Kuwait City, Al Asimah Career Hunters Full time

Reporting To: VP Sales

Key Responsibilities:

  1. Plans, implements & executes successful consumer and trade marketing programs.
  2. Define and manage the brand communication strategy using a variety of media.
  3. Monitor product distribution and consumer reactions.
  4. Build, communicate and conduct meetings with principals, brand owners, and key customers.
  5. Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  6. Keep updated on the latest marketing trends as part of the planning process and execution of campaigns.
  7. Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
  8. Monitor product performance and lifecycle to optimize marketing and sales strategies.
  9. Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
  10. Manage the brand's marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
  11. Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
  12. Mentor and guide junior team members, providing training and performance feedback.
  13. Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
  14. Monitor and analyze sales data, market share, and campaign performance to refine strategies.
  15. Prepare regular reports and presentations for senior management on brand performance and key initiatives.
  16. Submit below monthly reports:
    1. Stock requirement forecast (Orders)
    2. Brands sales performance analysis
    3. Marketing spend analysis and review.

Skills:

  1. Requirement open for all nationals.
  2. Bachelor's degree in Marketing, Business, or related field.
  3. 6-8 years experience in personal & home care brand management.
  4. Experience managing a brand across multiple categories and markets.
  5. Must have strong analytical skills to analyze metrics and create reports.
  6. Strong communication skills both in Arabic & English - spoken & written.
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