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Brand Manager
1 month ago
Reporting To: VP Sales
Key Responsibilities:
- Plans, implements & executes successful consumer and trade marketing programs.
- Define and manage the brand communication strategy using a variety of media.
- Monitor product distribution and consumer reactions.
- Build, communicate and conduct meetings with principals, brand owners, and key customers.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
- Keep updated on the latest marketing trends as part of the planning process and execution of campaigns.
- Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
- Monitor product performance and lifecycle to optimize marketing and sales strategies.
- Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
- Manage the brand's marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
- Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
- Mentor and guide junior team members, providing training and performance feedback.
- Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
- Monitor and analyze sales data, market share, and campaign performance to refine strategies.
- Prepare regular reports and presentations for senior management on brand performance and key initiatives.
- Submit below monthly reports:
- Stock requirement forecast (Orders)
- Brands sales performance analysis
- Marketing spend analysis and review.
Skills:
- Requirement open for all nationals.
- Bachelor's degree in Marketing, Business, or related field.
- 6-8 years experience in personal & home care brand management.
- Experience managing a brand across multiple categories and markets.
- Must have strong analytical skills to analyze metrics and create reports.
- Strong communication skills both in Arabic & English - spoken & written.