Enterprise Marketing Specialist

2 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
Job Description

We are seeking a highly skilled Field Marketing Manager to drive regional marketing initiatives and pipeline generation in the EMEA region.

  • This role will focus on developing and executing localized marketing programs, supporting regional sales efforts, and driving engagement with enterprise customers, partners, and developers across diverse industries.

The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself/the team/the organization.

Responsibilities:

  • Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
  • Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
  • Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
  • Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
  • Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
  • Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
  • Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
  • Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.

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