Marketing Coordinator
5 months ago
- Support the Category Marketing Manager in planning and executing marketing campaigns and promotions for assigned product categories.
- Coordinate the production of marketing materials, including print collateral, digital assets, and promotional items.
- Conduct market research and analysis to gather insights into consumer behavior, market trends, and competitive landscape within assigned product categories.
- Compile and organize research findings into actionable reports and presentations for use in strategic decision-making.
- Collaborate with internal teams and external vendors to create compelling marketing content, including product descriptions, blog posts, social media posts, and email newsletters.
- Coordinate content production schedules and manage content distribution across various marketing channels.
- Assist in monitoring the performance of marketing campaigns and initiatives, tracking key performance indicators (KPIs), and analyzing campaign metrics.
- Prepare regular reports and presentations summarizing campaign performance, insights, and recommendations for optimization.
- Analyze social media data to gain insights into audience behavior, content performance, and overall social media ROI.
- Prepare regular reports on key metrics and provide recommendations for improvement.
- Assist in drafting and disseminating impactful press releases, managing crisis communications, and coordinating various events.
- Engage with government agencies to participate in or sponsor events and social activities that align with the organization's objectives.
- Conduct brand consistency and compliance with brand guidelines across all marketing materials and communications within assigned product categories.
- Ensure quality assurance checks on marketing materials to maintain high standards of accuracy and professionalism.
- Work closely with product development, sales, and marketing teams to ensure alignment of marketing initiatives with product launches, sales objectives, and overall business goals.
- Communicate effectively with internal stakeholders to gather input, provide updates, and solicit feedback on marketing initiatives.
Qualifications:
- 1-3 years of experience in marketing coordination or related roles.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, marketing automation platforms).
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Strong analytical skills and ability to interpret data to drive decision-making.
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