Influencer Marketing Specialist
4 days ago
Job Title: Influencer Marketing Specialist
Job Summary:
We are seeking a highly skilled Influencer Marketing Specialist to join our team at Alshaya Group. As an Influencer Marketing Specialist, you will be responsible for executing the influencer marketing strategy to deliver marketing/business objectives across retail, food & beverage, and wellness.
Key Responsibilities:
- Execute the influencer marketing strategy to deliver marketing/business objectives
- Identify key influencers/content partners to work with and build key relationships between the brand and the influencer's audience
- Ensure audience engagement across the influencer's channels by suggesting optimization throughout the campaign
- Aid in adopting a consumer-relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA, and Egypt
- Report on measures of success/KPIs at the agreed campaign frequency
- Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks
- Coordinate activations with the brands and the influencers
Requirements:
- 1-2 years of experience in influencer and content/PR
- Solid understanding of current and emerging social channels
- Basic understanding of how to shoot SI and MI content on different social channels
- Ability to think on your feet and collaborate with a wide variety of stakeholders
- Emirati is preferred
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