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Influencer Marketing Specialist

1 month ago

Kuwait City, Al Asimah Alshaya Group Full time

Job Title: Influencer Marketing Specialist

Job Summary:

We are seeking a highly skilled Influencer Marketing Specialist to join our team at Alshaya Group. As an Influencer Marketing Specialist, you will be responsible for executing the influencer marketing strategy to deliver marketing/business objectives across retail, food & beverage, and wellness.

Key Responsibilities:

  • Execute the influencer marketing strategy to deliver marketing/business objectives
  • Identify key influencers/content partners to work with and build key relationships between the brand and the influencer's audience
  • Ensure audience engagement across the influencer's channels by suggesting optimization throughout the campaign
  • Aid in adopting a consumer-relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA, and Egypt
  • Report on measures of success/KPIs at the agreed campaign frequency
  • Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks
  • Coordinate activations with the brands and the influencers

Requirements:

  • 1-2 years of experience in influencer and content/PR
  • Solid understanding of current and emerging social channels
  • Basic understanding of how to shoot SI and MI content on different social channels
  • Ability to think on your feet and collaborate with a wide variety of stakeholders
  • Emirati is preferred