
Brand Manager- Jewelry
4 days ago
Overview
The Brand Manager- Jewelry will drive brand management across buying, merchandising, VM, marketing, financials, and overall brand development. This role requires a creative leader to craft and execute strategies that embody the brands essence while ensuring alignment with business goals and market needs.
Key Responsibilities:
- Brand Strategy & Positioning: Define and evolve brand identity, USPs, and market positioning to maintain a strong competitive presence.
- Buying & Merchandising: Oversee planning, pricing, and inventory optimization to reflect the brand's identity while driving profitability.
- Visual Merchandising: Lead creative VM strategies across retail and digital platforms, ensuring consistency and engagement, even in the absence of formal guidelines.
- Marketing & Campaigns: Develop innovative marketing initiatives, content, and influencer collaborations to boost brand awareness and sales.
- Financial & Performance Management: Own P&L, sales targets, and budget management, using data-driven insights to refine strategies.
- Growth & Innovation: Identify new retail opportunities, partnerships, and product launches to expand the brand's reach.
- Team Leadership: Foster a culture of innovation, providing guidance and professional development to elevate team performance.
Key Skills & Competencies:
- Strong creative vision with expertise in brand management, marketing, and VM.
- Financial acumen with experience in budgeting, forecasting, and sales analysis.
- Hands-on experience in digital marketing, campaign execution, and social media.
- Strategic thinker with strong project management and leadership skills.
- Ability to collaborate cross-functionally and adapt to dynamic market trends.
Qualifications:
- Bachelor's degree in Business, Fashion, Accessories, and Marketing, or related field.
- 12+ years in brand management, visual merchandising, or fashion retail.
- Strong understanding of financial planning, sales performance, and digital marketing.
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