Brand Manager

4 days ago


Al Ahmadi, Al Aḩmadī, Kuwait Al Sharhan Industries Full time

Responsibilities:

  1. Plans, implements & executes successful consumer and trade marketing programs.
  2. Developing custom marketing and advertising strategies.
  3. Define and manage the brand communication strategy using a variety of media.
  4. Monitoring product distribution and consumer reactions.
  5. Build, communicate and conduct meetings with principals, brand owners, and key customers.
  6. Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  7. Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.
  8. Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
  9. Monitor product performance and lifecycle to optimize marketing and sales strategies.
  10. Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
  11. Manage the brand's marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
  12. Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
  13. Mentor and guide junior team members, providing training and performance feedback.
  14. Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
  15. Monitor and analyze sales data, market share, and campaign performance to refine strategies.
  16. Prepare regular reports and presentations for senior management on brand performance and key initiatives.
  17. Submit below monthly reports:
    1. Stock requirement forecast (Orders)
    2. Brands sales performance analysis
    3. Marketing spend analysis and review.

Desired Candidate Profile:

  1. Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  2. Minimum 5-8 years of FMCG experience in brand management and S&OP.
  3. Experience with FMCG Industry.
  4. English, Arabic (Speak, Read & Write).
  5. Must have strong analytical skills to analyze metrics and create reports.
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