Marketing Innovation Lead

8 hours ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
Key Responsibilities:

The Head of Growth will be responsible for leading the growth engineering team and driving commercial success through data and technology.

Specific Responsibilities:

  • Leading the growth engineering team and developing strategies to drive commercial success.
  • Designing, implementing and operating Canonical's marketing technology stack.
  • Developing and tracking OKRs and conversion rates across the marketing and revenue funnels.
  • Optimising lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
  • Developing web analytics and SEO practices to sustain high levels of organic user and customer acquisition.

Requirements:

  • Undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
  • A strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc), and databases (SQL, etc).
  • Exceptional management experience, leading analytical, creative professionals to excellence.


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