Strategic Marketing Insights Specialist
1 week ago
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- Collect, analyze and interpret marketing data to evaluate campaign performance">
- Create comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics">
- Collaborate with campaign managers to optimize marketing initiatives">
- Utilize statistical analysis and modeling techniques to forecast campaign results">
- Monitor industry trends in data analysis and marketing analytics to improve internal processes">
- Provide insights and recommendations to stakeholders regarding campaign performance">
- Assist in developing testing strategies to evaluate marketing campaigns">
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- Bachelor's degree in Data Science, Marketing Analytics or a related field">
- 2-4 years of experience in data analysis or marketing analytics in a campaign-focused role">
- Proficient in data analysis tools such as Excel, SQL and analytics platforms">
- Strong understanding of key marketing metrics and performance indicators">
- Excellent analytical and quantitative skills with attention to detail">
- Ability to communicate complex data insights effectively">
- Strong problem-solving skills and proactive approach to identifying opportunities for improvement">
- Experience with A/B testing and other testing methodologies is beneficial">
Campaign Analyst Job Description
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This position requires analyzing data from marketing campaigns to drive strategic decision-making. You will need to utilize your expertise in data analysis and campaign performance metrics to optimize marketing strategies.
The ideal candidate will possess strong analytical and quantitative skills, proficiency in data analysis tools, and the ability to communicate complex data insights effectively.
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