Marketing Director

5 days ago

Kuwait City, Al Asimah Search | Select | Hire Talent Full time
Marketing DirectorJob Description:

MARKETING DIRECTOR - F&B - Agency - QSR

1. Develop and implement strategic communication plans that align with the company's vision and business objectives.

2. Articulate brand stories and messaging frameworks that resonate with regional audiences, particularly in Kuwait.

Go-To-Market Capabilities:

1. Design and execute go-to-market strategies that accelerate product or service adoption in targeted markets.

2. Coordinate with cross-functional teams to ensure seamless market entry and sustained growth.

Data Analysis & Growth Strategy:

1. Analyse multi-channel data to derive actionable insights that inform marketing decisions.

2. Present strategic growth visions to the CEO, based on a comprehensive understanding of market trends, competitor activities, and consumer behaviours.

Corporate Communication Planning:

1. Lead the development of corporate communication strategies that enhance the company's public image and reputation.

2. Manage all aspects of communication campaigns, ensuring alignment with brand values and objectives.

3. Develop reputation-building campaigns to promote corporate trust and credibility.

4. Address reputation-related challenges proactively with appropriate messaging strategies for external and internal audiences.

Agency Relationship Management:

1. Cultivate strong partnerships with advertising, PR, and other relevant agencies.

2. Negotiate contracts, oversee agency deliverables, and ensure maximum ROI with effective feedback and management.

Research Agency Management:

1. Oversee collaborations with research agencies to gather market and consumer insights.

2. Evaluate and refine research methodologies to ensure data accuracy and relevance.

Consumer Insight Discovery:

1. Lead research efforts to uncover deep consumer insights in Kuwait and regional markets.

2. Translate insights into actionable marketing strategies to strengthen brand connections with local and regional customers.

Key Qualifications:

1. Proven senior marketing experience with successful strategic planning and execution for at least 10 years.

2. Exceptional analytical skills for interpreting complex data sets.

3. Strong leadership skills managing teams and external partnerships.

4. Deep understanding of Kuwait and regional market dynamics is a plus.

5. Excellent communication skills, both written and verbal, including high-level strategic presentations.

6. Experience in corporate communication and reputation management.

7. Ability to manage agency relationships effectively to ensure performance and value.

Academic Requirements:

1. Bachelor's degree in Marketing, Business Administration, or Industrial Engineering with a focus on Marketing.

2. MBA is a plus.

3. Additional certifications in social media, advertising, analytics, etc., are advantageous.

Required Skills:

Go-To-Market, Communication, Strategic Planning, Social Media, Presentations, Partnerships, ROI Strategy, Research, BTL, ATL, Management, Marketing Leadership, Analytical Skills, Campaigns, Data Analysis, Advertising, Analytics, Agency Management, Planning, Branding, Consumer Insight

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