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Kuwait Marketing Brand Specialist

2 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
Marketing Brand Specialist - Kuwait

The Marketing Brand Specialist will play a pivotal role in shaping the brand's identity, ensuring every piece of content resonates with local culture and supports the mission of making healthy eating easier and more exciting. This position requires a visionary who can turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.

Main Responsibilities:
  • Define and maintain the brand's identity across channels, incorporating cultural nuances without losing the core brand essence.
  • Translate marketing objectives into engaging concepts for product launches, promotions, and community events.
  • Manage the design lifecycle, provide direction to designers, and review assets for brand consistency.
  • Partner with the Marketing Team Lead on campaign briefs and KPIs, liaise with other teams for menu-specific visuals, packaging improvements, and user feedback.
Localization & Market Relevance:
  • Research local F&B trends, competitor branding, and consumer behaviors to keep the brand current and relatable.
  • Propose new branding initiatives or packaging updates that align with local preferences.
Ideal Candidate:
  • Bachelor's degree in Marketing or a related field.
  • 2-4 years of experience as a Creative Specialist or Producer.
  • Exceptional communication and writing skills in English and Arabic.

This is an opportunity for a talented individual to make a significant impact on the brand's success. If you have a keen eye for design, a deep understanding of marketing principles, and excellent communication skills, we encourage you to apply.