Loyalty and CRM Strategist

1 day ago


Kuwait City, Al Asimah Americana Restaurants Full time

Key Responsibilities:

The Retention Marketing Lead will own the end-to-end CRM calendar, ensuring alignment with brand campaigns, seasonal promotions, and business goals.

About the Team:

  • Partner with cross-functional teams (digital, operations) to integrate loyalty benefits seamlessly into the customer journey.
  • Collaborate with central CDP teams to build dynamic customer segments (e.g., lapsed users, high spenders) and automate personalized journeys.

About You:

  • Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
  • Experience briefing creative agencies and reviewing assets against brand guidelines.


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