Strategic Marketing Lead

3 days ago


Kuwait City, Al Asimah Procapita Group Full time

We are seeking a talented Strategic Marketing Lead to oversee and manage marketing activities for various brands and subsidiaries within the Procapita Group. The ideal candidate will be responsible for leading market research initiatives to understand and define market trends, developing effective branding strategies, creating annual marketing plans, managing social media presence, and leading successful marketing campaigns.

  • Develop and implement strategic marketing plans to support business growth and brand positioning.
  • Conduct thorough market research to identify trends, customer preferences, and competitive positioning.
  • Create and manage comprehensive annual marketing plans to drive business results.
  • Oversight and enhancement of the company's presence across various social media platforms.
  • Planning and execution of marketing campaigns, including digital, print, and event-based initiatives.
  • Collaboration with internal teams to ensure brand consistency and alignment with company objectives.

Required Qualifications & Skills:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing management, preferably in a multi-brand environment.
  • Strong knowledge of digital marketing, branding, and market research.
  • Excellent communication and leadership skills.
  • Proficiency in marketing analytics and reporting tools.


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