
Strategic Digital Marketing Manager
15 hours ago
Role Overview
We are seeking a highly skilled Strategic Digital Marketing Manager to join our team in Kuwait. As a key member of our organization, you will be responsible for strategically integrating digital technologies across an organization, enhancing business processes, and driving digital excellence.
The ideal candidate will have extensive experience in developing managed service offerings and managing vendor partnerships, preferably within the telecommunications or technology industry. You will lead cross-functional teams, advise senior management, and ensure compliance with data protection regulations and cybersecurity practices.
Key Responsibilities:
Process Mapping: Create detailed process maps to visualize workflows, pain points, and dependencies.
Root Cause Analysis: Identify underlying issues causing inefficiencies.
Benchmarking: Compare existing processes with industry best practices.
Segmentation Strategy: Define target audience segments for personalized digital campaigns.
Content Strategy: Develop content plans for various digital channels (website, social media, email).
Channel Selection: Choose the most effective digital channels (e.g., SEO, SEM, social media) based on business goals.
Project Management: Use agile methodologies to manage digital projects.
Collaboration Tools: Implement tools (e.g., Slack, Trello) for seamless team communication.
Conflict Resolution: Address conflicts and ensure alignment among team members.
Change Communication: Craft clear and persuasive messages about digital initiatives.
Training Programs: Develop training modules for employees adopting new digital tools.
Champion Network: Identify change champions within the organization.
Analytics Setup: Configure tools like Google Analytics to track website performance.
Conversion Rate Optimization (CRO): Optimize landing pages and user flows.
A/B Testing: Conduct experiments to improve digital campaign effectiveness.
Privacy Policies: Draft and update privacy policies in line with regulations.
Security Audits: Regularly assess digital assets for vulnerabilities.
Legal Consultation: Collaborate with legal teams on compliance matters.
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