Strategic Marketing Specialist

2 weeks ago


Kuwait City, Al Asimah Canonical Full time

Develop a marketing strategy for the EMEA region

Canonical is seeking a skilled marketing specialist to develop and execute a marketing strategy for the EMEA region. The ideal candidate will have experience in B2B marketing for enterprise IT products and a strong understanding of the EMEA market.

Responsibilities

Develop a go-to-market strategy for certain industries within the EMEA region
Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns
Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets
Own webinars and regional offline events, including planning, execution, and post-event strategies
Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences
Be responsible for regional budget planning and execution, monitoring and adjusting as needed
Collaborate extensively with regional Sales teams to implement their insights into the regional marketing strategy

Requirements

Experience in B2B marketing for enterprise IT products
Strong understanding of the EMEA market
Excellent academic results, with a Bachelor's or equivalent in Business, Marketing, or STEM
Excellent verbal, written, and presentation skills in English
Hands-on mindset and ability to test marketing assumptions to scale efficient marketing results
Growth mindset, enthusiasm for challenges, and a 'can do' attitude
Objectivity and openness to others' views while building a positive team spirit
Proven ability to prioritize and meet deadlines without sacrificing quality



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