Senior Marketing Strategist
14 hours ago
As a Senior Marketing Strategist at Calo Inc, you will lead our growth efforts in Kuwait, localizing and expanding the brand across various channels. This role requires overseeing campaigns from ideation to execution, managing key relationships, and ensuring every initiative aligns with our mission.
Key Responsibilities:
- Develop and implement strategies to drive traffic and conversions, both online and offline, ensuring Calo stays competitive and relevant in the Kuwaiti market.
- Own the full lifecycle of marketing campaigns, from concept to execution, using insights from market research and data analysis to adjust tactics as needed.
- Identify unique selling propositions for Calo's offerings and communicate them effectively across all marketing and brand initiatives.
- Collaborate with agencies, freelancers, and internal teams to create compelling, on-brand content that engages and converts target audiences.
- Build and maintain relationships with social media influencers across platforms, managing partnerships that align with our brand goals.
- Lead cross-functional efforts with the customer experience, performance marketing, product, and operations teams to ensure unified communication across all touchpoints.
- Measure and report on the performance of marketing campaigns, focusing on continuous improvement and data-driven decision-making.
- Identify new opportunities for brand growth, including partnerships, event marketing, and new revenue streams, while staying up to date on industry trends.
- Ensure marketing content aligns with each stage of the marketing funnel, creating a seamless customer journey from awareness to conversion.
Requirements
- Strong knowledge of branding, content creation, and strategy, with a proven track record of successful campaigns.
- Experience leading marketing initiatives that involve influencers, managing relationships across micro and macro levels.
- Demonstrated success working with agencies, freelancers, and cross-functional teams in a fast-paced, dynamic environment.
- Proven experience with event marketing to drive engagement and grow brand presence.
- Strong understanding of marketing funnels and the ability to create content relevant to each stage of the customer journey.
- Ability to handle the challenge of growing the company quickly, with a mindset geared toward winning and achieving results.
- Proven ability to work cross-culturally and remotely, with a proactive and adaptable mindset.
- Exceptional leadership, communication, and organizational skills, with a knack for creative problem-solving.
- Prior experience in the food & beverage industry and/or startups is a plus.
What We Offer
- An estimated salary range of $80,000 - $110,000 per year, based on qualifications and experience.
- A dynamic and supportive work environment with opportunities for growth and professional development.
- A comprehensive benefits package, including health insurance, retirement savings, and paid time off.
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