Marketing Growth Strategist
3 weeks ago
**About Calo Inc.**
We're on a mission to make healthy easy, and we need a skilled Marketing Growth Strategist to drive our growth efforts in Kuwait.
**Job Description:**
As a senior member of the marketing team, you'll oversee campaigns from ideation to execution, manage key relationships, and ensure that every initiative aligns with our mission.
You'll be responsible for developing and implementing strategies to drive traffic and conversions, both online and offline, ensuring Calo stays competitive and relevant in the Kuwaiti market.
You'll own the full lifecycle of marketing campaigns, from concept to execution, using insights from market research and data analysis to adjust tactics as needed.
**Key Responsibilities:)
- Develop and implement strategies to drive traffic and conversions, both online and offline, ensuring Calo stays competitive and relevant in the Kuwaiti market.
- Own the full lifecycle of marketing campaigns, from concept to execution, using insights from market research and data analysis to adjust tactics as needed.
- Identify unique selling propositions for Calo's offerings and communicate them effectively across all marketing and brand initiatives.
- Collaborate with agencies, freelancers, and internal teams to create compelling, on-brand content that engages and converts our target audiences.
- Build and maintain relationships with social media influencers across platforms, managing partnerships that align with our brand goals.
- Lead cross-functional efforts with the customer experience, performance marketing, product, and operations teams to ensure unified communication across all touchpoints.
- Measure and report on the performance of marketing campaigns, with a focus on continuous improvement and data-driven decision-making.
**Salary:** We offer an estimated salary of $65,000 - $85,000 per year, based on industry standards and location.
**Requirements:**
- Strong knowledge of branding, content creation, and strategy, with a proven track record of successful campaigns.
- Experience leading marketing initiatives that involve influencers, managing relationships across micro and macro levels.
- Demonstrated success working with agencies, freelancers, and cross-functional teams in a fast-paced, dynamic environment.
- Proven experience with event marketing to drive engagement and grow brand presence.
- Strong understanding of marketing funnels and the ability to create content relevant to each stage of the customer journey.
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